August is National Breastfeeding Awareness Month and to celebrate, The Bump is hosting their 2nd Annual PDB or Public Display of Breastfeeding on August 15th, encouraging mothers all over the country to breastfeed in public.
This year alone, 22,240 women will be diagnosed with ovarian cancer, 2,500 infants will die from SIDS and obesity remains at an all-time high among children and adolescents—almost tripling since 1980. One possible free and natural solution: Breastfeeding. Breastfeeding has been proven to reduce the risk of developing these health issues in both moms and babies, while also burning an average of 500 calories per day for mom and saving more than $400 per year. The benefits are undeniable, but the amount of encouragement for breastfeeding is still lacking and many moms continue to feel uncomfortable feeding their baby in public.
“There’s an enormous amount of stigma associated not only with breastfeeding in general, but breastfeeding in public—so much in fact that when we polled our moms on TheBump.com, 1 in 7 admitted that public breastfeeding makes them uncomfortable,” says Rebecca Dolgin, editor in chief of TheBump.com. “To help end the shame and raise awareness for the proven benefits of breastfeeding, we created our Public Display of Breastfeeding campaign so moms across the country can feel an outpouring of support and empowerment to breastfeed anytime, anywhere.”
To make it even easier for moms to nurse in public on August 15th, TheBump.com has partnered with local retailers in New York City, Los Angeles, Boston, Chicago and Denver to provide a place for moms to gather and breastfeed. Moms in these cities are encouraged to stop by the following local events to meet other moms and show their breastfeeding pride:
1201 Lexington Avenue (between 81st and 82nd streets)
New York, NY 10028
A Mother’s Haven Boutique & Educational Center
15928 Ventura Blvd, Suite 116
Encino, CA 91436
The Prudential Center
776 Boylston Street
Boston, MA 02116
Urba Baby Wicker Park
1751 W. Division Street
Chicago, IL 60622
3000 East Third Avenue, Unit 15
Denver, CO 80206
The first 30 moms to arrive at each PDB local event will receive a gift bag full of must-haves from Boon, Boppy, BabyLegs, Earth’s Best, pediped, Kanga Care and more.
Moms who show their breastfeeding in public support by tweeting @thebump with the hashtag #PDB between 10 a.m. and 5 p.m. ET on August 15 will be entered for a chance to win big. One lucky mom will win a huge gift bag filled with breastfeeding essentials including a Medela Pump In Style Advanced breast pump and a variety of swag from Boppy, such as a nursing pillow, travel pillow, nursing cover, slipcovers and more.
So, if you are a breastfeeding mama, join 3000+ other moms who have signed up to be a part of ending the stigma of public breastfeeding.